MS or Multiple Sclerosis is an incurable autoimmune disease. The National MS Society is an American Organization that raises money for MS research and to improve the lives of those living with the disease.
I chose this cause because it is one that I have been involved with for as long as I can remember. It is for that reason that I chose to blog about it.
The Society’s main way of raising money involves fundraisers, (Walks, Auctions, etc.) hence why social media is extremely important for them when it comes to getting the word out. Aside from social media the society has little contact with the general public aside from those that have in some way had their lives affected by MS.
PSA’s are a way for the MS Society to be heard. They serve as a call to action. In this particular case a call to participate in the annual MS Walk, which serves to raise money for research. I think that they are successful in that the PSA urges people to make a difference and shows them how. The PSA posted below was created in 2010.
The PSA presents a unified group and an easily digestible message. The reason I believe it is so effective is because of its conversational nature. One woman who lives with MS delivers the message, she brings you into her life and invites you to be part of finding a cure. Relatable messages tend to be those that travel farthest, which is I think the most powerful aspect of this PSA. Even if you are not the one living with MS you should still do something to help!
For more information on how you can get involved go to: http://www.nationalmssociety.org/index.aspx