I became aware of the program Aid to Artisans, by a speaker that came to speak at my my school back in New York. she had started out in the fashion industry and heard about this program starting up that would help artisans in thrid world countries build their business and be able to outsource their products to major brands, so that their products could be sold in places like Pottery Barn and Pier 1 Imports.
This program is located all around the world and teach families that would normally just sell in local open markets, how to develope their product and expand their business. Aid to Artisans has contacts with buyers at companies like Pottery Barn and Pier 1 Imports that will buy these families products and sell in the online and print catalogues. it helps promote local artists as well as educate people in these countries on how to keep their business running.
I believe this video really promotes the cause because it shows many images of the work the local artists do and the companies that have taken part in buying the products. It really gives the audience a chance to see how volunteers help and work with the local people.