Monthly Archives: April 2011

Designers Against AIDS- Dorothy Brown

Designers Against AIDS (DAA) is a non-profit organization that Beauty Without Irony launched in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialized countries about AIDS.

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JUNK to FUNK! (Naomi Bar)

Junk to Funk is a brand which seeks to use recycled material to create fashionable cloathing designs. It reaches out to the American public and encourages them, through the puchase of junk to funk cloathing, to change their consumer mentality. Continue reading

SUNO: Lily Huber

Suno is a brand that first caught my eyes a few years ago. I was in a small boutique in West Hollywood and I saw a section of the store devoted to this line and was curious to know more about it. SUNO was created in 2008 by Max Osterweis. He collected different textiles from his trips to Kenya and was inspired by the designs. The company employs local Kenyans to help produce the line and SUNO really wants to use the success of the brand to build awareness of all the amazing talent in Kenya. SUNO is about the “goal of making quality and luxury in a socially responsible way.”
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LENY PROJECT: Fashion Meets the Environment: Mardi Vartabedian

“ At a time when the future of our planet is not only in question but in urgency to react, we must act quickly & together”.  From the inspiring words of the fashion designer, Mariel Gamboa, who launched the fashion project, LENY, with hope to mobilize the fashion industry to become active roles in the world’s seeking environment.
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Animal Collective & Keep Shoe Co. (Elizabeth Carlisle


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Invisble Children by Lindsay Swiggum

I know I have done a few posts about Invisible Children already, but I am doing a case study on their website right now. Unfortunately, I do not have the space to be able to write about each incredible aspect of Invisible Children, so I’d like to take the time to highlight their fashion line they have. Continue reading

Nelson Mandela’s Clothing Line

Former South African President Nelson Mandela started a new clothing line last month to supplement the funding for his charity foundation and to give a boost to South Africa’s ailing clothing industry. The title of the clothing line will be 46664 Apparel, a nod to Mandela’s prisoner number from when he spent 27 years in jail from 1964 until 1990. He then became the country’s first black president four years later.

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Deborah Lindquist (Dafne Davis)

Eco Fashion Designer Deborah Lindquist focuses her designs on completely environmentally fabricated items. Fibers used in her current collection, for example, are “peace silks”. While any other silk is made by boiling the intact cocoons and unwinding the single silk strand onto reels, peace silks allow the moth to emerge from their cocoons and to live out their full life cycle. Continue reading

EcoChic Fashions

EcoChic Fashions is a collective that encourages designers to use eco-friendly materials in creating their clothing.  It was founded in Hong Kong by Greener 2 Greener, ( an initiative that promotes sustainable living.  Their main goal is to put designers and fashion houses in contact with textile makers that work with sustainable materials.  In order to spread the message EcoChic hosts sustainable fashion shows annually in both Europe and Asia.  They give people an opportunity to see that wearing sustainable fabrics is just as fashionable as anything!

If you want to learn more you can visit the EcoChic Fashions website at

Indigenious Designs- Socially Active Fashion

In todays world it seems as though all major fashion labels have put a new spin on sustainable fashion. Many pre-existing brands have now created organic or re-used fabric lines but a brand that has gone a step further is Indigenious designs. Continue reading