EcoChic Fashions is a collective that encourages designers to use eco-friendly materials in creating their clothing. It was founded in Hong Kong by Greener 2 Greener, (http://www.green2greener.com/) an initiative that promotes sustainable living. Their main goal is to put designers and fashion houses in contact with textile makers that work with sustainable materials. In order to spread the message EcoChic hosts sustainable fashion shows annually in both Europe and Asia. They give people an opportunity to see that wearing sustainable fabrics is just as fashionable as anything!
If you want to learn more you can visit the EcoChic Fashions website at http://www.ecochicfashions.com/index.html