Design for the Other 90% (Sean McGuire)

190_smmp banner 740 x 400

“Design for the other 90%” has shown me a plethora of amazing inventions to help underprivileged people from around the world not only live a better and healthier life, but also have created ways for people to profit while doing so. One of the inventions that I was most impressed with was the Super moneymaker Pump, developed by Mark Fisher, Co-founder of Kickstart International. The Super moneymaker pump is an irrigation tool that uses no electricity or fuel, but instead a Stairmaster like design helps pressurize and then pull water from up to a depth of seven meters and lifting it up fourteen meters above its’ water source. The manual treadle pump can irrigate two acres during an eight-hour session. The Super Moneymaker pump has been used all around the world by different people in different conditions and over 35,000 households are starting small farm business using this amazing device. The device by itself is an incredible idea, but the way Mark and the Kickstart Company are selling them rivals in comparison.

            Many, third-world countries have been given handouts such as different tools and plans to help increase their revenue, but once the people who gave them these things leave they often fail. Mark Bell, a professor of agriculture at UC-Davis said about the Super Moneymaker Pump, “If you go in and say, here’s a freebie, then people are going to say, sure. Give it to me. And when you leave, you know, who knows what happens to it. But if a farmer is given the opportunity to assess and then makes the decision to buy, I think that’s the
real proof that this is something that is beneficial to him”(PBS). The Kickstart company doesn’t just hand the Super Moneymaker Pump out, they instead sell it to the farmers for close to $100, no small fee for a struggling farmer. Some farmer’s save for months in order to buy a pump, but once they do they can usually find their profits grow from $110 to $1,100 dollars per year. Kickstart’s method of aid is new and rare, making downtrodden farmer’s purchase this equipment instead of being handed it, but the method seems to be working and working effectively.

The Super Moneymaker Pump is a tool being sold to 3rd world countries to help improve them financially and help reduce the risk of famine. The Super Moneymaker Pump makes crops less scarce during dry season making it easier for farmers to feed their family and in turn make profit by feeding other families. This invention, in my eyes, is as they say, “Taking care of two birds with one stone.” The invention can lift a farmer out of poverty while also keeping people from starving with a steady pipeline of fruits and vegetables. Mark Fisher and Kickstart have developed an exceptional way to market the pump by not handing them out, but making a farmer work for them. They use the philosopher that something earned is worth more then something given. This creates an attachment to the device by the farmer where he will then take care of the product and use it because of all the work he had to go through to achieve its’ prize. The Super moneymaker Pump is benefitting tremendously the other 90%!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s