The Kickstarter Economy: How to Use the Power of Crowdfunding and Social Media to Turn Your Creative Project Ideas Into a Reality
Speaker: Justin P. Moore
Thursday April 11, 2013 at 6:45 PM
AUR’s Arianna Auditorium
Based in Berlin since 2001, American artist, designer, world traveler, and food-lover Justin P. Moore will share his secrets of crowd-funding success via Kickstarter with the AUR community. In 2013 he successfully funded, published, and produced his highly-acclaimed vegan cookbook, “The Lotus and the Artichoke -Vegan Recipes from World Adventures.” His successful online campaign reached 220% of its initial fundraising goal, was a featured project on Kickstarter’s home page, and was represented in Time Magazine’s recent October 2012 article, “The Kickstarter Economy.” Visit his project page here.
Justin’s creation, “The Lotus and the Artichoke” features over 100 vegan recipes inspired by his travels and culinary adventures around the world. The cookbook focuses on the fusion of culinary styles from East and West and celebrates global traditions as well as new kitchen creativity beyond all borders. The lecture will delve into the topics of crowd-funding basics, which projects are good candidates for crowd-funding, how to create a successful campaign, using social media, finding a target audience, expectations and obligations, and more. Rumor also has it that vegan treats will be available for the audience to sample afterwards.