The Lorax, written by Dr. Seuss, was published in 1971. In 2012, Universal Studios and Illumination Entertainment released a movie/musical based on the book. Both the book and the movie are about a boy living Thneedville, where everything is manufactured. Even air is sold. Things that seem unimaginable to people are reality. Paying for air or never having seen a tree that is real, has become the truth. Just as years ago people thought paying for water in a plastic bottle was absurd, it is now a fact of life. This movie show the effects that being greedy can have on nature. Both through the current example of a man selling air and an example from the past about a man cutting down all of the trees.
This fictional tale uses a sarcastic tone to get the point across. It also uses hyperbole and personification. I thought that the colors and animation was done wonderfully in the film and that the images appeal to a younger audience. Hopefully this format will get the message across and teach them to love their surroundings, that nature isn’t something that doesn’t need to be cared for, and that money isn’t everything.
Most films that are socially conscious, are not well funded because they can easily cause controversy. This film on the other hand, was funded by Universal Studios and was pretty much a shoe-in for a large audience. The film brought in over 346 million dollars just from the box office, even though critics claim that much of the meaning was lost in the “Hollywood feature style,” which I agree with. But, if this is what it takes for millions of people to watch a movie about playing ones part in saving the environment, I’m all for it.
While some of the original message may be lost, I think that kids will respond to The Lorax, if only for a short amount of time. Whether it be planting a tree, or a garden, or even being nice to animals or other classmates something will happen. As for the older audience that saw the movie I think the last line will really effect them “unless someone like you cares a whole awful lot, nothing is going to get better, it’s not!”
The movie was available in theaters, digital purchase, dvd or bluray, as well a video game for iOS or Android Devices. For more information one can look at the Lorax’s website: http://www.theloraxmovie.com/index.php